Group Sales Revenue Infrastructure Architecture for Family Fun Centers

Live buildout for Group Sales for Revdupfun.com

By Kyle Stremme with highkicksales.com


Walking Through 12 minutes of:

  • Finding Target Companies on Google Maps
  • Enriching those companies with Relevant information (phone, websites, linkedin)
  • Finding the correct contacts at those companies to talk to (getting email addresses)
  • Building out an email infrastructure for outbound so you don't go to spam or ruin your company domain
  • Setting up your CRM that tracks KPIs management wants to see and sellers need to track

Identifying Target Group Segments

Sports

Focus on sports leagues and teams that want a place to come celebrate when travelling or end of year.

School Groups

Target schools for field trips, after-school programs, and holiday celebrations.

Corporate Events

Attract corporate groups for team-building activities, employee appreciation events, and holiday parties.

Building Contact Lists with Google Maps
Clay.com / Serperdev

1

Set Your Center Point

Start by pinpointing your family entertainment center's location as the central reference point for all distance calculations.

2

Define Search Radius

Create concentric circles at 5, 10, and 15-mile intervals to segment potential group clients based on travel distance.

3

Identify Key Locations

Search for schools, corporate offices, and community centers within each radius, building targeted contact lists by distance segment.

Setting Up Email Infrastructure
maildoso/Instantly/Apollo.io/Lead Magic/Clay

Domain Setup

Create multiple sending domains and configure SPF, DKIM, and DMARC records for deliverability.

Email Infrastructure

Deploy email servers with warm-up protocols and configure tracking for open rates and responses.

Contact Discovery

Use data enrichment tools to find decision-maker email addresses and verify contact accuracy.

Tracking and Analyzing Group Sales Performance using Close.com CRM Sales Process building

Monitor both leading and lagging indicators through your CRM to proactively manage sales performance.

50

Contacted Leads

Track new group inquiries entering your CRM pipeline each week as a leading indicator of future revenue.

12%

Conversation Rate

Monitor the percentage of qualified leads that convert to conversations

$15,000

Pipeline Generated

Track closed group sales opportunities created

Configure your CRM to automatically capture these metrics through the sales process, from initial contact logging to final booking confirmation.

Conclusion

By mastering these principles and applying them consistently, you will enhance your ability to source and secure businesses that are a perfect fit for hosting events at your entertainment center. This will contribute to the overall success and growth of your center.

My name is Kyle Stremme, and my goal is to help bridge the gap between passionate business owners and effective sales management. I founded and run High Kick Sales to offer comprehensive support to FEC owners and event managers. Through a solid foundation, I help them achieve higher revenue, consistent event bookings, and smoother sales operations. For the last 14 years, I have been selling and leading sales teams for high-pressure VC-backed startup ventures. I built my playbook for driving revenue and am sharing this system to identify, source, qualify, and close business for myself and those I manage. The net result is enabling sellers to make more money by helping the companies they work for grow and thrive.

Learn More About HKS