Email Guide for Event Managers at Family Entertainment Centers
Welcome to the Email Guide for Event Managers at Family Entertainment Centers. This guide will help you craft highly personalized and relevant emails to engage high-value prospects for corporate and team-building events. Named after the Japanese poet Matsuo Basho, this method focuses on the precision and impact of your communication.
By Kyle Stremme with High Kick Sales
Introduction to Basho Email Theory
1
Research
Conduct thorough research on the recipient's business, role, and challenges. Understanding your prospect's specific needs is crucial for crafting a personalized email.
2
Personalization
Use the information gathered during research to create a message tailored to the recipient. Personalization demonstrates that you have taken the time to understand their situation.
3
Value Proposition
Clearly articulate how your product or service can address the recipient's pain points or help them achieve their goals. Highlight the benefits they will gain.
4
Credibility
Establish trust by referencing credible sources, success stories, or relevant metrics. Showcasing your expertise and track record helps build confidence in your offering.
5
Call to Action
Include a clear and concise call to action. Prompt the recipient to take the next step, whether it's scheduling a meeting, a call, or a demo.
Email Template: Introduction and Value Proposition
Subject Line
Elevate Your Next Corporate Event with Us!
Personalized Greeting
Hi [Recipient's Name],
Introduction
I hope this message finds you well. My name is [Your Name], and I am the Event Manager at [Family Entertainment Center's Name]. We specialize in hosting unique and memorable corporate events and team-building activities that your team will love.
Value Proposition
Our venue offers: - State-of-the-art entertainment facilities - Customizable event packages - Delicious catering options - Professional event planning assistance
Email Template: Highlighting Unique Offerings
Subject Line
Unleash Fun and Productivity at [Family Entertainment Center's Name]!
Opening
Hi [Recipient's Name], I'm reaching out to share how [Family Entertainment Center's Name] can transform your next corporate event into an unforgettable experience. Imagine your team bonding over [highlight a unique feature, e.g., "our thrilling laser tag arena"], boosting morale, and fostering collaboration in a fun and relaxed environment.
Key Benefits
- Exclusive access to our top-tier entertainment facilities
- Tailored team-building activities designed to meet your goals
- Comprehensive event support from start to finish
Call to Action
Let's schedule a brief chat to explore how we can create a customized event that aligns perfectly with your company's needs.
Email Template: Testimonials and Success Stories
1
Subject Line
See How [Client's Company] Transformed Their Corporate Event with Us
2
Opening
Hi [Recipient's Name], Are you looking to plan a corporate event that stands out? At [Family Entertainment Center's Name], we've had the pleasure of hosting numerous successful events for companies like [Client's Company]. Here's what they had to say: "[Insert a brief testimonial highlighting the positive impact of the event]"
3
Value Proposition
Our dedicated team ensures every detail is taken care of, from engaging activities to gourmet catering. Let's discuss how we can replicate this success for your team.
4
Call to Action
Can we set up a call next week to discuss your event requirements?
Email Template: Follow-up and Limited-Time Offer
1
Subject Line
Limited-Time Offer for Your Next Corporate Event!
2
Opening
Hi [Recipient's Name], I wanted to follow up on my previous email regarding hosting your corporate event at [Family Entertainment Center's Name]. To make your decision easier, we are offering an exclusive discount for bookings made within the next month!
3
Benefits
- [Percentage]% off on event packages - Complimentary team-building activity - Free consultation with our event planning experts
4
Call to Action
This is a fantastic opportunity to provide your team with an extraordinary event at a great value. Could we schedule a time to discuss this further?
Implementing the Basho Email Strategy
Research
Gather detailed information about the recipient's company, their role, and potential challenges they may face in organizing corporate events.
Personalize
Use the research to tailor each email, showing that you understand the recipient's specific situation and needs.
Highlight Value
Clearly communicate how your family entertainment center can address their event planning challenges and provide unique benefits.
Call to Action
Include a clear next step, such as scheduling a call or visiting your venue, to move the conversation forward.
Conclusion
By mastering these principles and applying them consistently, you will enhance your ability to source and secure businesses that are a perfect fit for hosting events at your entertainment center. This will contribute to the overall success and growth of your center.
My name is Kyle Stremme, and my goal is to help bridge the gap between passionate business owners and effective sales management. I founded and run High Kick Sales to offer comprehensive support to FEC owners and event managers. Through a solid foundation, I help them achieve higher revenue, consistent event bookings, and smoother sales operations. For the last 14 years, I have been selling and leading sales teams for high-pressure VC-backed startup ventures. I built my playbook for driving revenue and am sharing this system to identify, source, qualify, and close business for myself and those I manage. The net result is enabling sellers to make more money by helping the companies they work for grow and thrive.