
Leverage our deep expertise to transform your sales strategy and scale your GTM team.

Founder & Sales Strategist
Selling B2B software since 2011. Kyle helped build outbound at two Y Combinator companies and has taken multiple products from a handful of customers to hundreds. He builds the ICP, scorecard, playbook and systems behind repeatable sales.

Market Testing Lead
Laura has worked alongside Kyle across 3 company engagements, validating messaging by phone, email and LinkedIn. She runs focused market tests so founders know which segments and messages land before their AE runs them. 20+ years of sales experience.
You know which accounts close, what makes buyers lean in and which objections kill deals.
I work alongside you to pull that out, measure it and write it down while you keep selling.
Most founding AEs are great sellers, not builders.
I capture what's working in your sales, put numbers on it and write the playbook, before they start or alongside them if they already have.
We test it before your AE bets on it.
Your wins tell you what worked for you. They don't tell you whether it works for someone else. My team runs short, focused tests across calls, email and LinkedIn to see which segments and messages actually get responses. You take the conversations. We bring back the data.
Review your wins, losses and calls. Define the ICP and set up Close and the sales scorecard.
You keep selling. We test messaging and segments in the market, review calls and track conversion, deal size and cycle length.
A written playbook, a hiring plan and a clear path from your first AE to a Series A sales team.
Turn your best customers into a clear profile and a prioritized account list.
Find what's working in your calls and sharpen what isn't.
Conversion, deal size, cycle length and market size in one scorecard.
Close CRM, Clay workflows and reporting you own from day one.
The playbook, scorecard and hiring plan to make your first sales hire work.
Short calling, email and LinkedIn tests to prove which segments and messages land before your AE runs them.
Testimonials
"Configured our CRM, helped hire 4 AEs, introduced me to an account manager and helped me focus on improving our product market fit. This momentum turned into millions in seed funding and Kyle then helped us recruit head of sales and more sellers to continue our momentum. Couldn't have done it without Kyle!"
Enoch Ko — Founder/CEO (yc23)
"I wholeheartedly recommend Kyle for any role that requires a driven, adaptable, and results-oriented leader. He has my highest endorsement, and I firmly believe any organization would be fortunate to have him on their team."
Kevin Wu — Founder, Basisboard (yc s19)
"Worked with Kyle on setting up our CRM and building the initial outbound motion to test GTM value props. He brought structure, sales management insights, and clear GTM direction. Kyle also tapped his vetted contractors to accelerate learnings, and always delivered. Highly recommend!"
Or Agassi — CEO, Kai
"Kyle was by far the best AE we had the good luck to hire during my 5 years at LocBox. As context, our company was both tiny and early in its life when Kyle joined - about 18 months old and a handful of people or so. Almost immediately, Kyle brought in entrepreneurial energy and drive to our operation and started closing sales of the sort that none of us - myself as founder included - thought possible. He was relentless on the phone. He was incredibly persuasive while remaining polite to everyone on the other end of the line. He was also hilarious and I still remember everyone breaking out into laughs hearing only one side of the conversation.
He lived and breathed the product and acted like an owner, no less. We owed a meaningful chunk of whatever modicum of success we achieved to him directly. As the years went past, he also became a go-to mentor and manager of newer hires and taught with humor, directness and empathy. Through the many ups and downs of the startup (and there were many downs) he retained his humanity and his humor. I'm lucky to have worked with him and wish I still did."
Saumil Mehta — Founder, LocBox (Google Ventures)
Sometimes the answer is hire. Sometimes it's keep selling. Sometimes it's change the ICP. The value is knowing sooner.
Explore my collection of handpicked resources and time-tested methodologies designed to drive your startup’s success. From foundational strategies like TAM building and sales playbooks to advanced frameworks for scaling and leveraging AI, each resource is crafted to support your growth at every stage. Whether you're refining your go-to-market strategy or transforming sales operations, these guides offer actionable insights and practical tools to help you excel. Dive in and discover how to build a stronger, more efficient, and scalable business.

yourfirstae.com
How I Built a Lead Scoring System in 3 Hours and 40 Minutes (Condensed Into 100 Seconds)
When a client asks, "How do we prioritize the right accounts in our CRM?" — this is the answer. In this post, I'll walk you through the exact process I followed (in just under 4 hours) to build a custom lead scoring model using Clay, AI enrichment, and historical customer insights. The final result

yourfirstae.com
Why use only Apollo's contact database when you can use them all?
See how only using one data source (like Apollo) can hurt your team missing key contacts and potentially putting your sending domain in spam city. In this guide you will step by step process of how I found 30% more valid contact emails from a contact list of 13,000 exported from Apollo.

yourfirstae.com
Elite TAM Building as your GTM Foundation
Unlock the full potential of your outbound go-to-market strategy with High Kick Sales. My proven methodology is designed to help you build a robust Total Addressable Market (TAM), personalized outreach, and ensure you connect with the right prospects at scale. Whether you're a startup looking to gro

yourfirstae.com
Simplify Your CRM: A Guide to Effective Customer Relationship Management
This guide explores how to simplify your Customer Relationship Management (CRM) system based on your business needs and growth stage. It covers factors to consider when choosing a CRM, strategies for different business stages, and tips for effective implementation and usage. Introduction Call Free

yourfirstae.com
Scaling Smart:
As a technical founder, learn how to scale your startup sustainably by maximizing efficiency rather than just increasing headcount. Focus on improving conversion rates, leveraging technology, and prioritizing profitability to achieve smart growth. Schedule a Consultation

yourfirstae.com
The Foundation of Growth: Why Every Organization Needs a Sales Playbook
A sales playbook is a crucial tool for organizations of all sizes, serving as a guide for sales processes, strategies, and best practices. This document explores why sales playbooks are essential, the risks of not having one, and the benefits they provide in driving sustainable growth and revenue.

yourfirstae.com
SPICED Sales Operations Framework
Kyle Stremme from High Kick Sales presented the SPICED Sales Operations Framework to a group of SaaS reps. (SPICED is from Winning By Design). This framework is designed to help sales representatives diagnose prospects' issues and provide targeted solutions, rather than merely presenting features.

yourfirstae.com
What Is a Micro-Close?
A micro-close is like dropping breadcrumbs throughout your conversation. You're not asking for the whole loaf of bread at once (that's your final close); instead, you're securing small, digestible agreements along the way. It keeps your prospect nodding along and helps you spot any potential deal-st

yourfirstae.com
Applying LinkedIn Sales Advice Using GPT for a 5-Slide Presentation
This guide will show you how to transform generic LinkedIn sales advice into actionable insights for your specific sales conversations using GPT. Learn how to effectively apply valuable tips from social media to real-world scenarios, speeding up your learning and improving your sales tactics.
From founder-led sales to a Series A team.